Introducing a New Aesthetic Device? Build a Smart Strategy First!
Introducing a new device can elevate your clinic, expand your offerings, and boost revenue – but success begins with a clear plan.
Here’s how to create a results-driven strategy before/as you invest:
1. Know Your Market
Start by identifying who your new device is perfect for:
- What client concerns does it solve? (e.g. hair growth, pigmentation, sagging skin, fat reduction)
- Is this a popular treatment or a growing trend
- Does it attract new client types or help current clients with additional needs?
Example: If many clients ask about non-invasive body sculpting, introducing a no-downtime contouring device could fill that gap and open a whole new service category.
2. Calculate Your ROI
Think like an investor: make your money work for you.
- Break down the total investment (device, training, marketing budget)
- Price your services based on value and competitive research
- Estimate how many sessions it takes to break even and how quickly you can get there!
Example: If one treatment is £150 and you aim for 5 clients per week, you can recoup your investment in a matter of months and then start profiting.
3. Position as Premium
Give your new device a clear identity in your business.
- Highlight what makes it innovative or exclusive
- Align it with your brand values (e.g. non-invasive, results-driven, certification, etc.)
- Create signature packages or pair it with other services for added value
Example: “GlowSculpt” – your signature combination of advanced body contouring + lymphatic drainage for enhanced results and a premium client experience.
4. Build Excitement Before Launch
Your marketing starts before your device arrives.
- Share sneak peeks, benefits, and client eligibility
- Run teaser campaigns or VIP waitlists
- Offer first-access promotions or model calls to build testimonials early
Example: “We’re launching something BIG for body confidence – DM us ‘PREVIEW’ to get on the exclusive list!”
5. Set Inspiring Goals
Turn your vision into measurable wins.
- Set monthly treatment goals to stay focused
- Track growth: new client bookings, rebooks, package sales
- Celebrate milestones with your team and clients!
Example: “Our goal is 20 treatments in the first month – when we hit it, we’re giving away a free session to one lucky client!”
Your next device could be a game-changer – all it takes is the right strategy to unlock its full potential.